MARKETING
& SPONSORSHIP
MAKE THE MOST OF YOUR MARKETING BUDGET
You may think the cost for a booth or sponsorship package is a steep price to pay for a single marketing event. But this year’s EXPO is sure to be buzzing with action as local homeowners search for home and remodeling solutions that meet their unique needs.
By combining exposure to a large number of potential leads with the ability to interact personally, the Home & Garden Expo offers an experience for both the business and attendee that other forms of marketing cannot deliver. The benefits to be an exhibitor or sponsor can far exceed the investment. The EXPO also presents opportunities for companies that are geographically further from the market to interact with customers they wouldn’t normally be able to access, especially face-to-face.
SHOW GUIDE ADVERTISING
The Home & Garden Expo Show Guide highlights everything EXPO including the great garden seminar series and EXPO map with vendor locations. By mailing this out to over 50,000 highly targeted homeowners, this tool gives attendees everything they need to plan a great day at the EXPO!!
BANNER ADVERTISING
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Displaying a banner ad on the Kalamazoo Home & Garden Expo website is a great way to show visitors you'll be at the show. Display your booth number, a special giveaway or show discount, and link it to your website!
EXPANDED SOCIAL MEDIA
Targeted to key demographics with expo promotions and special offers. Connect with us (@HBAofWesternMI on Facebook) to see/share important event details & use #2022KZOOHOMEEXPO
No marketing manager? Struggling to come up with your own social media content? Click "learn more" to view sample social media posts.
COMPLIMENTARY TICKETS
Each exhibiting company will recieve six (6) complimentary tickets per booth reverved. AS A MEMBER ONLY BENEFIT, HBAWMI members can order additional complimentary tickets with their company name printed on them. As many tickets as you'd like can be sent out to clients, friends & family, letting them know you've reserved a booth. Then you only pay for the tickets that get used!
SPONSORSHIP PACKAGES
PRESENTING SPONSOR
• Exclusive logo on all billboards
• Two 10' x 10' Expo booth spaces
• Logo on event tickets and all print and digital ads
• Company name mentioned in radio event ads & promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets as the Presenting Sponsor
• Listed as Presenting Sponsor in TV advertisement
• First choice of Expo seminar presentation schedule
• 125 complimentary tickets
• Discounted premium full-page ad in the Expo Show Guide
SOLD
PASSPORT SPONSOR
•Your logo/small ad on ALL Passports (given to all attendees)
• Logo in all print ads
• Promoted on social media outlets
• Click through logo on event website
• 36 Comp tickets
$3500
TICKET SPONSOR
• Logo displayed on all event tickets and print ads
• Click through logo on event website
• Company name mentioned in radio promos
• Radio interview opportunities
• Promoted on social media outlets
• 60 Comp tickets
$6000
EXHIBITOR LANYARD SPONSOR
• Logo on Exhibitor Lanyards
• Click through logo on event website
• 28 Comp tickets
$2500
GARDEN SPONSOR
• Logo on event tickets and in all print ads
• Company name mentioned in radio event ads/promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets
• Signage in Garden Area
• 50 Comp tickets
SOLD
INFORMATION BOOTH SPONSOR
• Logo in print ads
• Click through logo on event website
• Company representation at info booth
• 24 Comp tickets
$2000
SEMINAR SPONSOR
• Logo on event tickets and in all print ads
• Company name mentioned in radio event ads/promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets
• Signage in Seminar area
• 50 Comp tickets
SOLD
EXHIBITOR LOUNGE SPONSOR
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Click through logo on event website
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Promoted as an Exhibitor Lounge Sponsor in Exhibitor Newsletter
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Ability to place signage and promotional materials in the Exhibitor Lounge
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A company rep may be in the Exhibitor Lounge to network with exhibitors
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Must provide refreshments for exhibitors
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20 Comp tickets
$2000