MARKETING
& SPONSORSHIPS
MAKE THE MOST OF YOUR MARKETING BUDGET
You may think the cost for a booth or sponsorship package is a steep price to pay for a single marketing event. But this year’s EXPO is sure to be buzzing with action as local homeowners search for home and remodeling solutions that meet their unique needs.
By combining exposure to a large number of potential leads with the ability to interact personally, the Home & Garden Expo offers an experience for both the business and attendee that other forms of marketing cannot deliver. The benefits to be an exhibitor or sponsor can far exceed the investment. The EXPO also presents opportunities for companies that are geographically further from the market to interact with customers they wouldn’t normally be able to access, especially face-to-face.
HOME & GARDEN EXPO
OFFICIAL SHOW GUIDE
The 2023 Official Home & Garden Expo Show Guide will be direct mailed to 50,000 highly targeted homeowners with an annual household income of $65,000 and up. This is a great opportunity to reach this target homeowner (not apartments or rental homes) with an advertisement for as low as 13 cents per home. Offer them a show discount, invite them to see you at expo or promote a show give-away.
EXPANDED SOCIAL MEDIA
Targeted to key demographics with expo promotions and special offers. Connect with us (@HBAofWesternMI on Facebook) to see/share important event details & use #2023KZOOHOMEEXPO
No marketing manager? Struggling to come up with your own social media content? Click "learn more" to view sample social media posts.
COMPLIMENTARY TICKETS
Each exhibiting company will recieve six (6) complimentary tickets per booth reverved. AS A MEMBER ONLY BENEFIT, HBAWMI members can order additional complimentary tickets with their company name printed on them. As many tickets as you'd like can be sent out to clients, friends & family, letting them know you've reserved a booth. Then you only pay for the tickets that get used!
SPONSORSHIP PACKAGES
PRESENTING SPONSOR
EVENT BAG SPONSOR
EXIBITOR LOUNGE SPONSOR
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Exclusive logo on all television advertising
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One 10' x 10' Expo booth space
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Logo on event tickets and all print and digital ads
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Company name mentioned in radio event ads & promos
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Click through logo on event website
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Banner ad on event website
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Radio interview opportunities
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Advertisement on the Expo map
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Promoted on social media outlets as the Presenting Sponsor
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125 comp tickets
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Logo on ALL Exhibitor Lanyards
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Click through logo on event website
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28 Comp tickets
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HBA will provide the lanyards with sponsor's logo & distribute to all Expo Exhibitors
Participation Cost $2,500
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Click through logo displayed on event website
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Opportunity to greet expo visitors and display promotional materials
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Signage at information booth area
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25 Comp tickets
Opportunity Cost: $1,200
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Logo on all print ads
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Company name mentioned in radio event ads/promos
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Click through logo on event website
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1/2 page ad in Expo Show Guide
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Promoted on social media outlets
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Signage in Sponsor area
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50 Comp tickets
Participation Cost $5,000
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Click through logo on event website
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Bag provided by sponsor will be handed out to everyone entering the exhibit hall
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10 comp tickets
Opportunity Cost $500
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Logo on all print ads
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Company name mentioned in radio event ads/promos
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Click through logo on event website
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Promoted on social media outlets
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1/2 page ad in Expo Show Guide
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Signage in Garden Area
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50 Comp tickets
Participation Cost $5,000
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Click through logo on event website
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Promoted in event newsletter as Exhibitor Lounge Sponsor
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Ability to place signage and promotional material throughout Exhibitor Lounge
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Company representatives may be in lounge to network with exhibitors
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Sponsor/sponsors must provide basic refreshments for exhibitors including coffee, water. and snacks
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28 comp tickets
Opportunity Cost: $1,000